PPC Training Certification Course


PPC Training/Cousre in Chandigarh

ppc-training-in-chandigarh PPC Training in Chandigarh

PPC Training in Chandigarh Sector 34A

SkillSure College provides the Best PPC Training in Chandigarh. We are known for rendering professional and skilled based training in Pay Per Click (PPC) training by allowing our students to work on LIVE projects.

We have teamed up a well-qualified team of Digital marketing Marketing professionals who will be your trainers and provide you Pay Per Click (PPC) trai ning in Chandigarh at SkillSure College in a well-organized and well- mannered way. Our faculty aims to transfer the best of their knowledge and skills to students. We have mastered the practice of advanced teaching methodology to train our students in the best possible way that makes us one of the Best PPC Training Institutes in Chandigarh.

Google Adwords Certification Course:

  • Adwords Fundamental
  • Search Network Advertising
  • Display Network Advertising
  • Mobile Advertising
  • Video Advertising
  • Shopping Advertising

Google Adwords - PPC Training - Introduction

Pay Per Click marketing (PPC) is a method of advertising that allows marketers to pay only when their ad is clicked by an online user. Search engines like Google, Bing, and Yandex make PPC advertising available on a bid-basis.

To show an ad on a search engine results page (SERP), marketers create ads and then bid on specific search keywords for which to show them on SERP. These PPC ads will then appear above and below the non-paid organic search results and you’ll pay the search engine for every time a user clicks on your ad, regardless of the total number of times the ad was shown:

PPC - Search Network Ads

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This Pay Per Click (PPC) course helps participants to gain expertise in Pay Per Click and Paid Search. After completing this course, participants will:

  • Have knowledge and expertise on various aspects of Pay Per Click advertising.
  • Be familiar with the auction model, ranking algorithms, and post-click activity.
  • Understand the differences between various search engines and how each one can affect a campaign.
  • Be able to assess the market shared by the search engines.
  • Analyze past and future Pay Per Click trends.
  • Define, measure, and compare keywords and choose the best to fit the advertising model.
  • Have a strong awareness of campaign settings, how to structure a campaign, and pricing models.
  • Be proficient in writing your own ads, developing landing pages, and using ad groups.
  • Review the market trends to decipher which PPC campaign works for other marketers.
  • Track clicks and the Return on Investment to determine success for each campaign.
  • Will have knowledge of display advertising
  •  Will gain insights into advanced Content marketing and advanced website conversion rate optimization

Pay Per Click - PPC  Training Course at SkillSure College - The syllabus

With our proven track record we have made everyone believe that we produce the best android professionals in the industry with a rational fee structure that makes us count as one of the Best PPC training institutes in Chandigarh. It’s good to see our alumni posted at high positions in top MNC's and earning a dream income that many people just think off.

We Provide Training in Digital Marketing

Check out the following list to have a clear idea about what exactly will you learn in (Pay Per Click) PPC Course in Chandigarh if enroll with SkillSure College.

PPC Tutorial Watch now!

Course Duration : 4-6 MonthsPre-requisites: 10+2 or equivalent

Module 1

PPC Basics

  • Introduction to PPC Ad
  • Search Engine Advertising
  • Entities Involved in PPC Advertising
  • Workflow of a PPC Ad
  • History of PPC
  • Properties of a Compelling PPC Ad
  • General Formula for Calculating PPC
  • Advantages of PPC

Module 2

PPC Terminology

  • Ad group
  • Ad Network
  • Ad Position
  • Ad Rank
  • Call-To-Action (CTA)
  • Campaign
  • Click-Through-Rate (CTR)
  • Conversion
  • Conversion Rate
  • Cost Per Action
  • Cost Per Click (CPC)
  • Cost Per Mille (CPM)
  • Destination URL
  • Display URL
  • Geo-targeting
  • Impression
  • Keyword
  • Landing Page
  • Negative Keywords
  • PPC Bid, Prospect
  • Quality Score
  • Search Engine Result Page (SERP)
  • Split Testing

Module 3

Create Keyword List

  • Categorizing the Keywords
  • Building a Keyword List
  • Keyword Research Tools
  • Keyword Match Types
  • Negative Keywords

Module 4

Setting Target Locat Ion and Language

  • Geographic Location of Users
  • Demographics of Users
  • Language

Module 5

Writing A Killer PPC Ad

  • Creating a PPC Ad
  • Market and Audience Research
  • Keyword Research
  • Build Pay-Per-Click Ad
  • Build Landing Pages
  • Build Landing Pages
  • Track, Measure and Report
  • Optimize the Ad
  • Elements of a PPC Ad
  • Creating a PPC Ad Using Google AdWords

Module 6

Landing Pages

  • Types of Landing Pages
  • Testing the Landing Page
  • Elements of an Effective Landing Page

Module 7


  • PPC Bidding
  • Factors that Affect Bidding
  • What to Bid For?
  • Pricing Strategies
  • Factors to Confirm Before Bidding
  • Measuring Results
  • Ppc Ad On Google
  • Yahoo! And Bing Search Marketing
  • Facebook Ads
We assure that you will become a skilled Pay Per Click (PPC) professional with our Training in Chandigarh. Whether you want to get placed through us or want to join some other company or even want to be your own boss and work as a freelancer, we will provide maximum possible support in en every endeavor of yours. Using the best technologies and specialist trainers, we make this course a sure success for you. Skyrocket your Pay Per Click (PPC) career with our certificate Pay Per Click (PPC) course in Chandigarh. Get in touch with our support team for more information regarding this certification and placement opportunities.

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